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10+10+30 radio campaign (Jimma, Ethiopia)

Three-month community radio campaign on Jimma Community Radio (October 2020-January 2021): each week a 10-minute radio drama on infant vaccination, 10 minutes of discussion by community health workers and a 30-minute listener phone-in.

Years
2020–2021
Country
Ethiopia
Topic
Child healthVaccination
Asks people to
Start
Strategy
Entertainment educationTrusted messenger
Channel
Radio
Audience
Parents
Mothers of young infants in Jimma Zone.

Evidence

Quasi-experimentalPositive

Prospective trial comparing mothers inside (n=328) and outside (n=332) the station's reception range: infants in the intervention district were 39% more likely to get Penta-3 (aRR 1.39) and were vaccinated more on time; mothers reported less infant diarrhoea, fever and cough. Registered NCT04913714 only after endline data collection (Appiah 2022).

Sponsor (who paid)

  • Jimma University and Syracuse University research team Academic, developer and evaluator
  • Bill & Melinda Gates Foundation Foundation, funder

Credits (who made it)

Not recorded yet.

Sources

  1. Appiah B, Abebe LG, Mamo A et al. A 10+10+30 radio campaign is associated with increased infant vaccination and decreased morbidity in Jimma Zone, Ethiopia: a prospective, quasi-experimental trial. PLOS Glob Public Health 2022 evaluation · 2022 · DOI 10.1371/journal.pgph.0001002 · PMID 36962651
  2. Appiah B et al. Cost-effectiveness evaluation of a radio campaign to improve full vaccination coverage among children under-five in Ethiopia. BMC Public Health 2026 evaluation · 2026 · DOI 10.1186/s12889-025-25441-x · PMID 42298502

Research notes

Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Broadcast dates, station, funder (grant OPP1191306) and late registration checked 2026-10-22 against the fetched PLOS article. Not preregistered (registration after data collection). Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Appiah 2026; evidence level and outcome unchanged.

Record cases/et-10-10-30-radio-campaign.json, updated 2026-10-22· Link to this campaign