ccp.jhu.eduFataki
Tanzanian national radio-led campaign (2008-2011) that named and shamed older men who pursue much younger women with money or gifts, calling such a man 'fataki' (Swahili for 'explosive'), and urged families and communities to step in.
- Years
- 2008–2011
- Country
- Tanzania
- Coined
- Fataki
- Topic
- HIV/STI
- Asks people to
- StopTalk to someone
- Strategy
- Coined termSocial norms
- Channel
- Radio
- Audience
- General publicMenParentsCommunities and families of young women; older men in cross-generational relationships
Evidence
Quasi-experimentalMixed
Cross-sectional household survey with logistic regression: dose-response between exposure and talking about cross-generational sex, intervening in such relationships, and lower involvement among women. No association with current involvement among men (Kaufman et al., AIDS Behav 2013). Qualitative follow-up: the term was widely used with negative connotation, but talk was aimed mostly at young women, not the men (Kaufman 2015). The evaluation did not measure high-risk sexual behaviour.
Sponsor (who paid)
- USAID / PEPFAR Federal government, funder
- Johns Hopkins Center for Communication Programs Academic, creator (STRADCOM project)
Credits (who made it)
- Johns Hopkins Center for Communication Programs (STRADCOM project) Creative, 2008-2011 source
- Media for Development International Production, 2008-2011 source
Sources
- Kaufman MR et al. Effects of the Fataki campaign: addressing cross-generational sex in Tanzania by mobilizing communities to intervene. AIDS Behav 2013;17(6):2053-62 evaluation · 2013 · DOI 10.1007/s10461-013-0428-x · PMID 23443976
- Kaufman MR et al. "Protect Your Loved Ones From Fataki": Discouraging Cross-Generational Sex in Tanzania. Qual Health Res 2016;26(7):994-1004 evaluation · 2015 · DOI 10.1177/1049732315583823 · PMID 25918112
- JHU-CCP: Research Reveals 'Explosive' Effects from Fataki Campaign (2013) sponsor · 2013
Research notes
Credits fetched from the CCP news page 2026-10-22. Piloted in one region Feb-Oct 2008 and launched nationally Nov 2008 (search snippet only). The pilot/national dates and multimedia components beyond radio not confirmed from a fetched page. 'Dose-response' on a cross-sectional survey, so classed quasi-experimental at most; CCP evaluated its own campaign. Tagline per the 2015 paper title: 'Protect your loved ones from Fataki'. Women's reduction is self-reported.
Record cases/fataki-tanzania.json, updated 2026-10-22· Link to this campaign