Remove the Risk

Research notes

Campaign page: fda.gov/removetherisk. The Maryland 'Stop Overdose' site re-uses the materials. Evidence on disposal suggests pairing messages with a disposal kit or take-back access matters more than awareness alone. Checked 2026-10-22: the toolkit page (fda.gov/removetherisk redirects to it) is still live with six video PSAs, four radio PSAs, print PSAs, posters, social graphics and English/Spanish downloads; no 2021+ refresh or new wave was found, and no agency is credited anywhere found. FDA has no consumer education campaign of its own for over-the-counter naloxone (approved 2023) that could be found; federal OTC naloxone awareness ran through ONDCP and the Ad Council (ad-council-naloxone-awareness) and manufacturers (emergent-narcan-ready-to-rescue). Credits checked 2026-10-22 against fetched pages: IQ Solutions case page ('IQ Solutions partnered with FDA to research, develop, launch, and promote Remove the Risk'; reports about 1.8 billion impressions and USD 36 million in ad value, self-reported). Matching contract: HHSF223201710217G (https://www.usaspending.gov/award/CONT_AWD_HHSF223201710217G_7524_GS00F083CA_4732). Possible vendor for PSA distribution: MediaForce LLC, 'Dissemination of FDA education and outreach campaign public service advertisements', 2019-2022, USD 1.60M (contract 75F40119F80440); the record does not name the campaign. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.