Fight BAC!
“Clean. Separate. Cook. Chill.”
Food safety education campaign of the Partnership for Food Safety Education (launched 1997), with a cartoon 'BAC' bacteria character and four steps: Clean, Separate, Cook, Chill.
- Years
- 1997–now
- Country
- United States
- Topic
- Food safety
- Asks people to
- Start
- Strategy
- MascotSimple instruction
- Channel
- Point of salePrintTVWebsite
- Audience
- General publicParents
Evidence
ObservationalPositive
Pre/post survey of 500 Latino adults in Hartford, Connecticut (Dharod 2004): logo recognition rose from 10% to 42%. Exposed people were more likely to have adequate food safety knowledge (OR 3.54) and to defrost meat in the fridge (14% vs 7%). A multistate video study (Barrett 2020) raised risk perception, especially among adolescents.
Sponsor (who paid)
- Partnership for Food Safety Education NGO, creator
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
- Dharod JM et al. Influence of the Fight BAC! food safety campaign on an urban Latino population in Connecticut. J Nutr Educ Behav 2004;36(3):128-32 evaluation · 2004 · DOI 10.1016/s1499-4046(06)60149-8 · PMID 15202988
- Barrett T et al. Evaluation of the Fight BAC! The Story of Your Dinner Campaign Video: A Multistate Study. J Food Prot 2020;83(4):584-598 evaluation · 2020 · DOI 10.4315/0362-028X.JFP-19-329 · PMID 32221561
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Launch year 1997 from secondary memory; confirm on fightbac.org.
Record cases/fight-bac.json, updated 2026-10-22· Link to this campaign