▶Videoyoutube.comThe Facts. Your Future.
“Just Say No ... And Here's Why”
Florida youth substance-use prevention campaign (US-FL) started by First Lady Casey DeSantis in December 2019 with school assemblies, expanded in March 2022 with a website and paid social ads (including fentanyl messages), and continued by the Department of Children and Families with fentanyl and marijuana PSAs in 2024-2026. DCF's 2024-25 prevention media contract was paid from the state opioid settlement trust fund.
- Years
- 2019–now
- Country
- United States
- Budget
- DCF purchase order C45380 to Strategic Digital Services, Inc.: $5,599,120 total (8/30/2024-6/30/2025; $1,565,040 paid to date per FACTS, read 2026-10-22). Action News Jax (Oct 2024): DCF "allocated nearly $4 million from the Florida opioid settlement trust fund" to the firm for an educational campaign on the "dangers of marijuana, opioid, and drug use".
- Topic
- AlcoholCannabisDrugsOpioidsTobacco
- Asks people to
- Never start
- Strategy
- Fear appealSimple instruction
- Channel
- SchoolSocial (paid)Website
- Audience
- ParentsYouth
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Office of the First Lady / Executive Office of the Governor of Florida, with the Florida Department of Education, Department of Health and Department of Children and Families State local government, funder
- Florida opioid settlement funds (Florida opioid settlement trust fund, via DCF) Settlement funded, funder
Credits (who made it)
- Strategic Digital Services Digital, 2024-2025 source
Executions (individual ads)
- Downloadable videos and social ads (2022 campaign site, Wayback) 2022 · website · sponsor-site
- Their Future Is On The Line 2024 · social-paid · youtube
- The Facts. Your Future. (Fentanyl Public Service Announcement) 2026 · social-paid · youtube
- The Facts. Your Future. (Marijuana Public Service Announcement) 2026 · social-paid · youtube
- The Facts. Your Future. (Marijuana Public Service Announcement), second version 2026 · social-paid · youtube
Sources
- Executive Office of the Governor: First Lady Casey DeSantis Announces The Facts. Your Future. Digital Media Campaign (23 March 2022), Wayback copy sponsor · 2022
- Florida Phoenix: Casey DeSantis announces social media ads to warn Florida's youth off drug abuse (23 March 2022), Wayback copy news · 2022
- Action News Jax: Florida reportedly using millions in opioid settlement money on anti-marijuana campaign targeting Amendment 3 (27 Oct 2024) news · 2024
- Florida FACTS: DCF purchase order C45380, Strategic Digital Services sponsor · 2025
- Florida Opioid Settlement site (lists The Facts. Your Future. under prevention) sponsor
- The Facts. Your Future. campaign site sponsor
Research notes
US-FL. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Strategic Digital Services (DCF PO C45380 and Action News Jax). The PO and article describe a DCF drug-education media campaign; neither names The Facts. Your Future., so tying the contract to this brand is an inference from DCF's 2024-26 PSAs carrying the brand. Unverified: who produced the 2022 ads. Contested: Action News Jax reports the Oct 2024 marijuana ads ran before the Amendment 3 vote and critics called them political; 'Their Future Is On The Line' (DCF YouTube, about 2 years old) may be one of them, topic not checked. Check the numbers: a 2022 ad says 'Fentanyl deaths in Florida rose 700 percent in the past five years', and the site says youth overdose deaths rose 43% 2020-2021; both are the sponsor's claims. Related state effort not filed as a case: the July 2022 DOH statewide fentanyl 'public messaging advisory' after the Gadsden County deaths (flgov.com 2022-07-07). Ad library search: "The Facts. Your Future.", "Florida Department of Children and Families", "MyFLFamilies". Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/fl-the-facts-your-future.json, updated 2026-10-23· Link to this campaign