#JeChoisisLaPause and French motorway somnolence campaigns

“#JeChoisisLaPause”

French motorway-operator and gendarmerie summer campaigns telling drivers to stop at least every two hours and at the first signs of fatigue, citing somnolence as a leading cause of fatal motorway crashes.

Years: 2020–now
Country: France
Topic: Sleep Traffic safety
Asks people to: Substitute
Strategy: Simple instruction
Channel: Outdoor Social (organic)
Audience: General public
Holiday motorway drivers

Evidence

NoneUnknown

A 2015 VINCI Autoroutes Foundation study cited by the European Commission found two in three drivers ignore the two-hour rule.

Sponsor (who paid)

Sanef (motorway operator) Industry
Gendarmerie nationale with Assurance Prevention (2023) Foreign government

Credits (who made it)

Not recorded yet.

Sources

Nouvelle campagne sur les risques de la somnolence au volant #JeChoisisLaPause (Sanef) sponsor · 2020
Somnolence au volant : une campagne pour sensibiliser (Gendarmerie) sponsor · 2023
Roulez eveille - European Road Safety Charter good practice (2016) sponsor · 2016

Research notes

Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. National Securite routiere campaign not specifically identified. URL taken from web search results.

Record cases/fr-je-choisis-la-pause.json, updated 2026-10-23· Link to this campaign