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Georgia Recovers

Also: Georgia Recovers Together · #GARecoversTogether

Georgia anti-stigma campaign (US-GA) on opioid use disorder, relaunched in June 2023 by the Department of Behavioral Health and Developmental Disabilities (DBHDD) with Shatterproof and the Georgia Council for Recovery. It ran for about 26 months on Facebook, Instagram and YouTube with first-person recovery stories, webinars and events, building on the Georgia Council for Recovery's earlier Georgia Recovers billboards.

Years
2023–2025
Country
United States
Topic
DrugsOpioids
Asks people to
Reduce stigmaSeek help
Strategy
Stigma reductionTestimonial
Channel
EventsSocial (organic)Social (paid)Website
Audience
General public

Evidence

ObservationalPositive

Shatterproof (Jan 2026): reached 5.6 million Georgians over 26 months; people exposed were nearly 2.5 times more likely to know where to find quality OUD treatment. Baseline survey (Ipsos, evaluated by Indiana University): 51.1% knew someone with OUD; 40.5% unwilling to live next door to a person with OUD. Sponsor-reported exposed-vs-unexposed comparison; full report not found.

Sponsor (who paid)

Credits (who made it)

  • Shatterproof Strategy, 2023-2025 source
  • Ipsos Research evaluation, 2023 source
  • Indiana University Research evaluation, 2023 source

Executions (individual ads)

Related campaigns

Sources

  1. Shatterproof: Georgia Recovers Relaunches to Amplify Community Voices and Reduce Addiction Discrimination (22 June 2023) sponsor · 2023
  2. Shatterproof: Georgia Recovers: Humanizing Addiction and Shifting Awareness with Local Shatterproof Partners (21 Jan 2026) sponsor · 2026
  3. Office of the Governor of Georgia: award of $13,081,929 from the McKinsey settlement (includes $2,064,000 for a DBHDD stigma-reduction campaign pilot) sponsor
  4. Georgia House Budget and Research Office: 2025 policy brief, opioid settlement funds reference · 2025
  5. Georgia Recovers YouTube channel archive
  6. Georgia Recovers campaign site (Wayback, Jul 2025) archive · 2025

Research notes

US-GA. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Shatterproof, Ipsos and Indiana University (Shatterproof 2023 release). Settlement funding is likely but unconfirmed: the governor's McKinsey-settlement award funds 'a two-year pilot program for DBHDD to create a public awareness campaign to reduce stigma regarding opioid use disorder statewide' ($2,064,000), and Georgia Recovers is DBHDD's two-year stigma campaign, but no fetched page names it as the settlement-funded campaign. Site status 2026-10-22: dead (garecoverstogether.org no longer resolves; last Wayback capture Jul 2025, consistent with the 2025 end); Wayback copy: https://web.archive.org/web/20250716024249/https://www.garecoverstogether.org/. Shatterproof says materials remain as a digital archive. An earlier Georgia Council for Recovery 'Georgia Recovers' billboard project (2021-2022, reported 183 million impressions in a search snippet) was not read. Executions: story videos on the campaign YouTube channel (webinars omitted); years estimated from YouTube's relative dates. Ad library search: "Georgia Recovers", "garecovers".

Record cases/ga-georgia-recovers.json, updated 2026-10-22· Link to this campaign