dph.georgia.govReady to Quit
“Ready to Quit”
Georgia Department of Public Health two-phase tobacco campaign (US-GA): phase I promoted general cessation and phase II targeted vaping, both on TV, radio, print, digital, social and out-of-home, driving people to the Georgia Tobacco Quit Line.
- Years
- 2024–now
- Reach
- 4M impressions as reported“Over 4 million social impressions from DPH outreach.”
- Country
- United States
- Topic
- TobaccoVaping
- Asks people to
- Seek helpStop
- Strategy
- Cessation service link
- Channel
- OutdoorPrintRadioSMSSocial (paid)TV
- Audience
- AdultsYoung adults
Evidence
ProcessUnknown
NORC multi-method evaluation: phase I produced more impressions; phase II drew more website visits and Quit Line engagement. Over 4 million social impressions from DPH outreach. No cessation outcomes reported.
Sponsor (who paid)
- Georgia Department of Public Health State local government, funder and creator
Credits (who made it)
- NORC at the University of Chicago Research evaluation, 2024- source
Sources
- Georgia DPH: Ready to Quit sponsor
- NORC: Ready to Quit evaluation evaluation
Research notes
US-GA. Start year approximate (NORC evaluation from May 2024; phase I may be earlier) - verify. Credits checked 2026-10-22 against fetched pages: NORC (project page: client Georgia DPH, dates May 2024 - present; describes a two-phase Ready to Quit campaign, phase I general cessation and phase II vaping). Creative agency not identified. A newer GA DPH campaign, "This Ad Won't Make You Quit Vaping", targets 18-24s. Ad library search: "Georgia Department of Public Health", "Georgia Tobacco Quit Line", "Ready to Quit GA".
Record cases/ga-ready-to-quit.json, updated 2026-10-22· Link to this campaign