Love Your Lungs
England's first national public health marketing campaign on youth vaping, launched by the Department of Health and Social Care in February 2025 for 13-18-year-olds, mainly on social media through influencers, warning that young people's developing lungs and brains make them more vulnerable to vaping and nicotine addiction. One video shows a toxic relationship that turns out to be with a vape.
- Years
- 2025–now
- Country
- United Kingdom
- Topic
- TobaccoVaping
- Asks people to
- Never start
- Strategy
- Metaphor
- Channel
- InfluencerSocial (paid)
- Audience
- Youth
Evidence
NoneUnknown
Sponsor (who paid)
- Department of Health and Social Care (England) Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). GB-ENG. The 'toxic relationship' video is described in search-result summaries of Express & Star / PA coverage (page behind a bot check); verify. Launched alongside a GBP 62M UKRI adolescent health cohort and the Tobacco and Vapes Bill; the disposable vape ban began 1 June 2025. Check the numbers: 'one quarter of 11 to 15-year-olds have tried vaping'.
Record cases/gb-eng-love-your-lungs.json, updated 2026-10-28· Link to this campaign