GambleAware women's gambling prevention campaign
GambleAware campaign launched in February 2022 on TV, video on demand, social media, digital and PR for women aged 25-55 at low to moderate risk who gamble online, built on the idea of 'losing track of the world around them', directing them to BeGambleAware advice, tools and women's stories of gambling harm, with a partner toolkit.
- Years
- 2022
- Country
- United Kingdom
- Topic
- Gambling
- Asks people to
- RecognizeStop
- Strategy
- Service linkSimple instructionTestimonial
- Channel
- Social (paid)TVWebsite
- Audience
- AdultsWomen aged 25-55 who gamble online, at low to moderate risk of harm.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- GambleAware NGO, creator and funder
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- GambleAware women's prevention campaign TV advert (30s) 2022 · tv · youtube
Related campaigns
- Bet Regret 2019–2022
- Let's Open Up About Gambling 2023–2024
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Sponsor: the page links GambleAware's press notice and toolkit, and the TV advert is on GambleAware's YouTube channel (oEmbed 2026-10-28: 'GambleAware - Women's Gambling Harms Prevention Campaign'). Launch 8 Feb 2022 (press notice dated 31 Jan 2022). GambleAware may have published an evaluation; not found in this pass.
Record cases/gb-gambleaware-womens-prevention-campaign.json, updated 2026-10-28· Link to this campaign