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If Only I Knew

Also: If I Only Knew

Liverpool City Council Public Health and Chapter One (Gambling with Lives' prevention programme) social media campaign for young people, launched for the 2026 men's World Cup and fronted by commentator Clive Tyldesley, that shows what gambling adverts leave out and the industry practices behind them.

Years
2026
Country
United Kingdom
Topic
Gambling
Asks people to
Never startStop
Strategy
CelebrityIndustry denormalizationTestimonial
Channel
Social (organic)Social (paid)
Audience
MenYoung adults
Young people and young men in Liverpool and the city region.

Evidence

ProcessUnknown

Independent qualitative evaluation (Mills 2026 conference abstract): interviews with 16 university students and 6 stakeholders after an early-2026 run in a Northern England city found young adults saw the focus on industry practices as credible and possibly stigma-reducing; tension between social media reach and depth. No behavioural outcomes.

Sponsor (who paid)

Credits (who made it)

  • Clive Tyldesley Individual, 2026 source

Related campaigns

Sources

  1. New campaign exposes truth behind World Cup gambling adverts (Liverpool Express, Liverpool City Council, 13 June 2026) sponsor · 2026
  2. Mills T, Grimes J, Sykes S. Between city and screen: a lived experience-led campaign on the commercial drivers of gambling harm. Eur J Public Health 2026 (conference abstract) evaluation · 2026 · DOI 10.1093/eurpub/ckag169.2034

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Name: the council release calls it 'If I Only Knew'; the LGA blog and the EJPH abstract say 'If Only I Knew'. The EJPH abstract describes implementation 'in early 2026' commissioned by 'a city council public health team in Northern England' without naming Liverpool, so it may describe an earlier wave or a different city; check. Figures in the release (almost 1 in 8 Liverpool adults who gamble experience harm; 83% of 18-24s expect to gamble more) need checking. Budget not stated.

Record cases/gb-liverpool-if-only-i-knew.json, updated 2026-10-28· Link to this campaign