Safer Gambling Week
Also: Responsible Gambling Week · Let's Talk About Safer Gambling
“Let's Talk About Safer Gambling”
Annual UK and Ireland industry week each November, begun as Responsible Gambling Week in 2017 and renamed Safer Gambling Week in 2020 by the Betting and Gaming Council, the Bingo Association and bacta, in which operators and partners promote deposit limits and other safer gambling tools with free posters, banners, social content and leaflets; in 2019 the BGC ran 20-second films for men aged 18-34.
- Years
- 2017
- Reach
- 25M impressions as reported“Industry-reported: over 25 million social media impressions in 2019;”
- Country
- United Kingdom
- Topic
- Gambling
- Asks people to
- StartTalk to someone
- Strategy
- Simple instruction
- Channel
- Point of saleSocial (organic)Social (paid)Website
- Audience
- Adults
Evidence
Self-reportedUnknown
Industry-reported: over 25 million social media impressions in 2019; the BGC claimed 54% of players who set deposit limits during the week did so for the first time. No independent evaluation found.
Sponsor (who paid)
- Betting and Gaming Council Industry, co-organiser
- Bingo Association Industry, co-organiser
- bacta (British Amusement Catering Trade Association) Industry, co-organiser
Credits (who made it)
Not recorded yet.
Related campaigns
- When the Fun Stops, Stop 2015–2021
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Industry-sponsored: recorded as part of the record of operator-run 'safer gambling' messaging. Start year 2017 is inferred from the BGC's 2020 statement that the campaign was 'in its fourth year' and a search-result account of a first Responsible Gambling Week in October 2017 with GamCare; check. The 2019 films and the 54% claim come from search-result summaries of SBC News (page returned 403). targetBehavior 'start' stands for 'start using deposit limits'. The 2020 week ran 19-25 November.
Record cases/gb-safer-gambling-week.json, updated 2026-10-28· Link to this campaign