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Gib AIDS keine Chance

Also: Don't give AIDS a chance · mach's mit · LIEBESLEBEN (successor, 2016-)

“Gib AIDS keine Chance”

Germany's national AIDS prevention campaign, run from 1987 by the Federal Centre for Health Education (BZgA) for the Federal Ministry of Health, combining mass media for the whole population (condom posters, the 'mach's mit' series, humorous TV spots) with targeted prevention by Deutsche AIDS-Hilfe. Renamed LIEBESLEBEN in 2016 to cover other STIs.

Years
1987–2016
Country
Germany
Topic
HIV/STI
Asks people to
Start
Strategy
HumorMulti level communitySimple instruction
Channel
OutdoorPrintTV
Audience
General publicYoung adults
Population aged 16+, with Deutsche AIDS-Hilfe covering men who have sex with men, drug users and other high-prevalence groups.

Evidence

ObservationalPositive

BZgA's annual representative survey 'AIDS im öffentlichen Bewusstsein' tracked knowledge, attitudes and behaviour from 1987. Per the 2011 report (cited on German Wikipedia), condom use among people with changing sexual partners rose from 12% in 1988 to 49% in 2011. Pott (2007, BZgA) credits the 'social learning strategy' for Germany's comparatively low HIV incidence (about 2,600 new diagnoses in 2005) while noting rising diagnoses. Trend data from the sponsor's own survey with no comparison group; attribution is the sponsor's.

Sponsor (who paid)

  • Bundeszentrale für gesundheitliche Aufklärung (BZgA) Foreign government, creator
  • Bundesministerium für Gesundheit Foreign government, funder
  • Deutsche AIDS-Hilfe NGO, partner (targeted prevention for high-prevalence groups)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

  • Supermarkt ('Tina, wat kosten die Kondome?') with Hella von Sinnen and Ingolf Lück 1990 · tv
  • mach's mit condom poster series outdoor

Sources

  1. Pott E. AIDS-Prävention in Deutschland [AIDS prevention in Germany]. Bundesgesundheitsblatt 2007;50(4):422-31 history · 2007 · DOI 10.1007/s00103-007-0185-y · PMID 17387442
  2. Wikipedia (de): Liebesleben / Gib AIDS keine Chance (cites BZgA, AIDS im öffentlichen Bewusstsein der Bundesrepublik Deutschland 2011, Köln 2012) reference

Research notes

No advertising agency credited: German Wikipedia names none. Search snippets (not opened) attribute 'mach's mit' postcard concepts around 1993 to Marcel Kolvenbach and Guido Meyer (NLM poster catalogue), some motifs to a BZgA student competition (Hochschule Darmstadt, Ärzte Zeitung), and 'Allround Team GmbH' as concept agency in a 2013 campaign document (link now 404). Verify before crediting. The BZgA survey reports themselves were not opened; cite the primary report and get the full trend series. Evaluation and Pott abstract fetched via PubMed 2026-10-22. BZgA was renamed BIÖG in 2025.

Record cases/gib-aids-keine-chance.json, updated 2026-10-22· Link to this campaign