Gift Responsibly Campaign
Also: Responsible Gambling Holiday Lottery Campaign · Too Young to Bet
“Lottery products are not appropriate gifts for children.”
Annual holiday campaign run by the National Council on Problem Gambling and McGill University's International Centre for Youth Gambling Problems and High-Risk Behaviors, joined by every eligible US and Canadian lottery and lotteries abroad, telling adults that lottery tickets are not appropriate gifts for children through PSAs, social media, digital ads, in-store signage and retailer training; renamed from the Holiday Lottery Campaign in 2021.
- Years
- 2003
- Country
- CanadaUnited States
- Topic
- Gambling
- Asks people to
- Never start
- Strategy
- Simple instruction
- Channel
- Point of saleSocial (organic)Social (paid)TV
- Audience
- AdultsParentsAdults buying holiday gifts for minors; lottery retailers.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- National Council on Problem Gambling NGO, co-organiser
- International Centre for Youth Gambling Problems and High-Risk Behaviors, McGill University Academic, co-organiser
- Participating state, provincial and national lotteries Industry, carry the campaign
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Start year: the McGill item (search snippet, not opened) says lotteries have joined 'since 2003'; another source says 2002; check. 2023 figures (66 lotteries, 84 community organisations; 100% of eligible US and Canadian lotteries) are NCPG's; the participant list printed with the release totals about 67. Lotteries carrying the message are gambling operators. Channel 'tv' assumes the PSAs are video; check. Country list is the core; lotteries from other countries (European Lotteries endorse it) also take part.
Record cases/gift-responsibly-campaign.json, updated 2026-10-28· Link to this campaign