psychiatrictimes.comHalf of Us
“Half of Us”
mtvU and The Jed Foundation campaign launched in November 2006 to reduce college student suicide and mental health stigma, with PSAs, artist and student stories and HalfofUs.com offering school-specific resources and an anonymous screening tool; named for survey data that nearly half of students had felt too depressed to function.
- Years
- 2006–now
- Country
- United States
- Topic
- Mental healthSuicide prevention
- Asks people to
- Seek helpTalk to someone
- Strategy
- Social normsTestimonial
- Channel
- SchoolSocial (organic)TV
- Audience
- Young adultsCollege students.
Evidence
NoneUnknown
No outcome evaluation found; reported to have won a Peabody award. Safe messaging: statistic-led norm framing ('half of us') plus stories; not scored.
Sponsor (who paid)
- mtvU (MTV Networks) Industry, creator and broadcaster
- The Jed Foundation NGO, partner
Credits (who made it)
Not recorded yet.
Related campaigns
- Seize the Awkward 2018–now
Sources
Research notes
Added in place of a Born This Way / JED record (no specific campaign verified). End year unknown.
Record cases/half-of-us.json, updated 2026-10-22· Link to this campaign