ktnv.comRisk It All With Fentanyl (City of Henderson)
Also: Don't Risk It All · RiskItAllWithFentanyl.com
“You can't see it, can't taste it, and one innocent mistake can kill you.”
City of Henderson, Nevada youth fentanyl campaign launched May 2023 at the city's Fentanyl Awareness Summit, aimed at ages 13-18 on social media and YouTube and at parents, with a campaign website on fentanyl risks, harm reduction and Narcan; later renamed 'Don't Risk It All' after youth feedback.
- Years
- 2023–now
- Country
- United States
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Never startRecognizeTalk to someone
- Strategy
- Fear appealSimple instruction
- Channel
- EventsSocial (paid)Website
- Audience
- ParentsYouthMiddle and high school students aged 13-18 in Henderson (Clark County) and their parents.
Evidence
Self-reportedUnknown
A city official said youth overdoses fell from about 10 in 2022 to zero in 2023 (news report, search snippet); not an evaluation.
Sponsor (who paid)
- City of Henderson (Community Development and Services) State local government, funder
Credits (who made it)
Not recorded yet.
Related campaigns
- One Pill Can Kill 2021–now
Sources
- 8 News Now: City of Henderson reminds parents, students about fentanyl dangers ahead of homecoming season news · 2023
- 8 News Now: Henderson fentanyl awareness summit (May 2023) news · 2023
- KTNV: City of Henderson runs new campaign to combat rise in fentanyl overdoses news
- riskitallwithfentanyl.com campaign site (Wayback, May 2024) archive · 2024
Research notes
US-NV. Discovered 2026-10-22 for #17. Settlement funding unclear: 8 News Now (May 2023) says the city announced at the same summit 'that they were using some opioid settlement money to help combat fentanyl', without tying it to this campaign, so no settlement sponsor is recorded. The 'Don't Risk It All' rename comes from a search snippet of cityofhenderson.com/our-city/fentanyl-awareness (the city site returned 403). No ads found on YouTube; Site status 2026-10-22: dead (riskitallwithfentanyl.com no longer resolves; last Wayback capture Apr 2026); Wayback copy: https://web.archive.org/web/20240523160614/https://www.riskitallwithfentanyl.com/. Unverified (no page found that credits the agency): none named. No Clark County, City of Las Vegas or Southern Nevada Health District branded opioid ad campaign was found; SNHD work found was naloxone/test-strip distribution and door-to-door canvassing. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).
Record cases/henderson-risk-it-all-with-fentanyl.json, updated 2026-10-22· Link to this campaign