Focus on Fentanyl

▶Videoyoutube.com

Hennepin County Sheriff's Office (Minneapolis, US-MN) initiative launched in September 2023 to raise awareness of fentanyl and connect people to resources, built around a video series profiling Minnesotans killed by fentanyl (first: Seth Carlson, a 17-year-old Bloomington athlete) and later East African/Somali community stories; the sheriff framed it as prevention and stigma reduction rather than enforcement.

Years: 2023–now
Country: United States
Topic: Drugs Opioids
Asks people to: Recognize Reduce stigma Seek help Talk to someone
Strategy: Stigma reduction Testimonial
Channel: Events Social (organic)
Audience: General public Parents Youth
Hennepin County residents; later episodes for Minnesota's East African (Somali) community.

Evidence

NoneUnknown

Sponsor (who paid)

Hennepin County Sheriff's Office State local government, creator

Credits (who made it)

Not recorded yet.

Executions (individual ads)

HCSO's Focus On Fentanyl Series social-organic · youtube
Focus On Fentanyl: Minnesota's East African Community social-organic · youtube
Focus on Fentanyl: Detectives Go After Drug Dealers (short) social-organic · youtube

Related campaigns

Right Now for Radical Futures 2025–2026

Sources

Research notes

US-MN (Hennepin County / Minneapolis). Discovered 2026-10-22 for #17. No agency credited; videos appear to be produced in-house (not confirmed). Settlement funding unverified: a search-result snippet of the KARE 11 article says the county will use national opioid settlement funds for prevention, response and treatment pillars, but the page returned 403 and the fetched articles do not say settlement money paid for the videos, so no settlement sponsor is listed. Video upload years not captured (YouTube watch pages blocked). Ad library search: "Hennepin County Sheriff's Office", "Focus on Fentanyl".

Record cases/hennepin-focus-on-fentanyl.json, updated 2026-10-22· Link to this campaign