Make the Call. Don't Miss a Beat.

consumer.healthday.com

“Make the Call. Don't Miss a Beat.”

HHS Office on Women's Health campaign launched in 2011 to teach women the seven most common heart attack symptoms and to call 911 immediately, prompted by an AHA survey finding only about half of women would call 911 if they thought they were having a heart attack.

Years: 2011–now
Country: United States
Topic: Cardiovascular
Asks people to: Recognize Seek help
Strategy: Simple instruction Testimonial
Channel: Print Radio Social (organic)TV
Audience: Adults
Women and their families; Latina-focused versions with partners such as Drexel University.

Evidence

NoneUnknown

Sponsor (who paid)

U.S. Department of Health and Human Services, Office on Women's Health Federal government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

The Heart Truth 2002–now

Sources

Research notes

Taxonomy gap: no cardiovascular topic value. Meta/Google: search 'Office on Women's Health' / 'womenshealth.gov'. Procurement search 2026-10-22 (USAspending API): OASH order HHSP233201100423G to Wirthlin Worldwide, 'Evaluation of the "Make the Call - Don't Miss a Beat" campaign', Sep 2011-Dec 2012, USD 118,932 (https://www.usaspending.gov/award/CONT_AWD_HHSP233201100423G_7555_GS07F0138T_4730), the evaluation vendor. No award for the creative found. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/hhs-owh-make-the-call.json, updated 2026-10-23· Link to this campaign