▶Videoyoutube.comHawai'i Opioid Initiative awareness campaign (End Overdose HI)
Also: End Overdose HI · HawaiiOpioid.org
Hawai'i Department of Health / Hawai'i Opioid Initiative campaign (US-HI): an August-November 2019 TV and digital wave urging adults on prescription opioids to take an online dependence-risk questionnaire (with former football player Chad Owens), and a December 2020-February 2021 wave of TV, print, digital and social PSAs built from recovery stories (Gabe, Alberta, Candie and others) on safe storage, carrying naloxone, pain management and the Hawai'i CARES line.
- Years
- 2019–2021
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- Reduce stigmaSeek helpStart
- Strategy
- CelebrityService linkSimple instructionTestimonial
- Channel
- PrintSocial (paid)TVWebsite
- Audience
- AdultsGeneral public
Evidence
NoneUnknown
Sponsor (who paid)
- Hawai'i State Department of Health, Behavioral Health Administration (Hawai'i Opioid Initiative) State local government, funder
- Hawai'i Health and Harm Reduction Center NGO, partner (digital storytelling workshop)
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Help Yourself, Help Your Family 2021 · social-organic · youtube
- Alanna's Story 2021 · social-organic · youtube
- Cathy's Story 2021 · social-organic · youtube
- Farah's Story 2021 · social-organic · youtube
- Kawika's Story 2021 · social-organic · youtube
- Maddison's Story 2021 · social-organic · youtube
- Malia's Story 2021 · social-organic · youtube
- Steven's Story 2021 · social-organic · youtube
- Wade's Story 2021 · social-organic · youtube
- Candie's Hawaii CARES PSA 2021 · tv · youtube
- Candie's Story 2021 · social-organic · youtube
- Alberta's Story 2021 · social-organic · youtube
- Alberta's Hawai'i CARES PSA 2021 · tv · youtube
- Alberta's Pain Management PSA 2021 · tv · youtube
- Gabe's Story 2021 · social-organic · youtube
- Gabe's Safe Storage PSA 2021 · tv · youtube
- Gabe's Naloxone PSA 2021 · tv · youtube
- Chad Owens: Pain is No Game tv · youtube
- Chad Owens: Help is here tv · youtube
- Hawaii CARES Spot 2 tv · youtube
- Hawaii CARES Spot 1 tv · youtube
- Chad Owens' Story social-organic · youtube
- End Overdose HI promo social-organic · youtube
- Could you be at risk for opioid dependence? tv · youtube
Sources
- Hawai'i DOH: Hawai'i Opioid Initiative launches new opioid awareness campaign and online risk questionnaire (26 Aug 2019) sponsor · 2019
- Hawai'i DOH: Community Members share Stories of Resilience in New Opioid Prevention Campaign (22 Dec 2020) sponsor · 2020
- EndOverdoseHI YouTube channel archive
- HawaiiOpioid.org (Wayback, Apr 2020) archive · 2020
Research notes
US-HI. Discovered 2026-10-22 for #17. In the #17 window only through its 2020-21 wave (ads ran to end of Feb 2021; more story PSAs added in following weeks). Years are from YouTube relative dates (5y = 2021, approximate); Chad Owens and risk-questionnaire spots likely 2019 (left undated). Agency not found. Site status 2026-10-22: taken over (HawaiiOpioid.org redirects to unrelated aquavia.nl and returns Cloudflare error 521; the May 2026 Wayback capture is gambling spam); Wayback copy: https://web.archive.org/web/20200411180918/https://www.hawaiiopioid.org/. The initiative was renamed the Hawai'i Overdose Initiative in early 2025 (search snippet, osp.hawaii.gov, not read); no later paid campaign found. Ad library search: "Hawaii Opioid Initiative", "Hawaii Department of Health".
Record cases/hi-end-overdose-hawaii-opioid-initiative.json, updated 2026-10-22· Link to this campaign