Honda narcolepsy PSAs

project-sleep.com

Also: Project Sleep x Honda PSA · Wake Up Narcolepsy x Honda PSA

After Honda pulled a 2014 ad that joked about narcolepsy (following a petition of 2,100+ signatures in under 36 hours), it made corrective PSAs with Project Sleep (featuring founder Julie Flygare describing symptoms) and Wake Up Narcolepsy, urging people with symptoms to see a sleep specialist; one debuted on HGTV in November 2014.

Years: 2014
Country: United States
Topic: Sleep
Asks people to: Recognize Reduce stigma
Strategy: Stigma reduction Testimonial
Channel: TV
Audience: General public
general public

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

American Honda Industry
Project Sleep NGO
Wake Up Narcolepsy NGO

Credits (who made it)

Rubin Postaer and Associates (RPA) Creative, 2014 source

Sources

Bad Narcolepsy Joke Turns Honda into Awareness Partner sponsor
Honda releases 2nd narcolepsy PSA news · 2014
Honda raises awareness of narcolepsy in new PSA news · 2014

Research notes

Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened.

Record cases/honda-narcolepsy-psas.json, updated 2026-10-23· Link to this campaign