More Donors, More Hope

adsoftheworld.com

“More Donors, More Hope”

HRSA organ donor registration campaign launched April 2024 for National Donate Life Month, calling on people of all races and ethnicities to register as organ, eye and tissue donors because more than half of people on transplant waiting lists are people of color. Bilingual TV PSA follows a boy whose mother needs a kidney.

Years: 2024–now
Country: United States
Topic: Organ donation
Asks people to: Start
Strategy: Testimonial
Channel: Print Social (organic)Social (paid)TV
Audience: General public
All races and ethnicities, with English and Spanish versions.

Evidence

NoneUnknown

Sponsor (who paid)

Health Resources and Services Administration (HRSA) Federal government, funder

Credits (who made it)

Crosby Marketing Communications Creative, 2024 source
SLMBR PRTY (director Victoria Rivera) Production, 2024 source

Executions (individual ads)

Print PSA (English) 2024 · print
Print PSA (Spanish) 2024 · print
Animated video (English) 2024 · video
Web banners (English) 2024 · digital
More Donors, More Hope (Ads of the World) 2024 · ads-of-the-world

Sources

National effort launches this Donate Life Month: Crosby creates More Donors, More Hope PSA campaign for HRSA (Capitol Communicator) news · 2024
SLMBR PRTY delivers More Donors, More Hope for HRSA (shots) news · 2024
More Donors, More Hope (Ads of the World) archive · 2024

Research notes

2024 launch year confirmed: Capitol Communicator article dated 4 April 2024 ('launched this April for Donate Life Month'). Credits checked 2026-10-22 against fetched pages: Crosby (Capitol Communicator, 4 Apr 2024: Crosby launched the campaign on behalf of HRSA under contract); SLMBR PRTY (shots, 4 Apr 2024: bilingual campaign directed by Victoria Rivera). HRSA has run earlier organ donation outreach (workplace partnership, Hispanic outreach) not covered here. Meta Ad Library: search 'HRSA' / 'organdonor.gov'.

Record cases/hrsa-more-donors-more-hope.json, updated 2026-10-22· Link to this campaign