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Escape the Vape (Iowa)

Iowa vaping awareness and prevention campaign (US-IA) launched in December 2019 by Governor Kim Reynolds, the Iowa Department of Public Health and the Iowa Department of Education, with videos for teens ('Vaping vs. Reality') and parents ('Hiding in Plain Sight') and tools for schools.

Years
2019–now
Country
United States
Topic
TobaccoVaping
Asks people to
Never startTalk to someone
Strategy
Simple instruction
Channel
SchoolSocial (paid)Website
Audience
ParentsYouth

Evidence

NoneUnknown

Sponsor (who paid)

  • Iowa Department of Public Health State local government, funder and creator
  • Iowa Department of Education State local government, partner
  • Office of the Governor of Iowa State local government, announcer

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Sources

  1. Gov. Reynolds launches public awareness campaign to combat youth vaping (Johnston Community School District, republishing the state release, December 2019) news · 2019

Research notes

Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). US-IA. Media channels are not stated in the release; social-paid stands in for online video placement, verify. endYear unknown. Not the same as Hawaiʻi's or Minnesota's Escape the Vape.

Record cases/ia-escape-the-vape.json, updated 2026-10-28· Link to this campaign