Help for Them and You
Also: Be #1 at Getting Help · 1-800-BETS OFF
Iowa Health and Human Services statewide 1-800-BETS OFF campaign (July 2023 creative, licensed to March 2026) for the family and friends of someone who may have a gambling problem, with radio, TV/video, banner and Facebook/Instagram ads ('Stop. Listen. Understand.', 'Start the Conversation.') sending people to Your Life Iowa; it ran alongside a 'Be #1 at Getting Help' campaign for gamblers.
- Years
- 2023–2026
- Country
- United States
- Topic
- Gambling
- Asks people to
- Seek helpTalk to someone
- Strategy
- Self efficacyService link
- Channel
- HotlineRadioSocial (paid)TVWebsite
- Audience
- AdultsPeople around someone who might have a gambling problem.
Evidence
Self-reportedUnknown
Iowa HHS reports about 1,400-1,500 gambling contacts a year to 1-800-BETS OFF (FY2021-2024) and website visits from about 35,000 to 118,000 a year, peaking at 118,183 in FY2023; not linked to the campaign by any analysis.
Sponsor (who paid)
- Iowa Health and Human Services (Office of Problem Gambling / Your Life Iowa) State local government, creator and funder
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. endYear 2026 is when the ad licence ends per the campaign sheet, not a confirmed end date. Helpline and web figures and the 'Be #1 at Getting Help' campaign name come from a search-result summary of an Iowa HHS report (not opened); check. Funded from the State General Fund and the Sports Wagering Tax Receipt Fund per Iowa HHS (search summary). Agency not named; the sheet's file name suggests a vendor job number.
Record cases/ia-help-for-them-and-you.json, updated 2026-10-28· Link to this campaign