Suami SIAGA
Also: Alert Husband
Indonesian entertainment-education campaign (1999-2000) that asked husbands to be 'SIAGA' (alert): ready to plan for birth, transport and blood donors so their wives could reach emergency care.
- Years
- 1999–2000
- Country
- Indonesia
- Coined
- Suami SIAGA (alert husband)
- Topic
- Maternal health
- Asks people to
- StartTalk to someone
- Strategy
- Coined termEntertainment education
- Channel
- PrintRadioTV
- Audience
- MenParents
Evidence
ObservationalPositive
Post-only survey (Shefner-Rogers 2004): husbands exposed to the campaign knew more and did more to prepare for birth. Exposure combined with conversations prompted by the campaign was the strongest predictor.
Sponsor (who paid)
- Government of Indonesia (Ministry of Health) Foreign government, sponsor
- Johns Hopkins Center for Communication Programs Academic, developer
Credits (who made it)
Not recorded yet.
Sources
- Shefner-Rogers CL et al. Involving husbands in safe motherhood: effects of the SUAMI SIAGA campaign in Indonesia. J Health Commun 2004;9(3):233-58 evaluation · 2004 · DOI 10.1080/10810730490447075 · PMID 15360036
- Hill PS et al. 'Desa SIAGA', the 'Alert Village': the evolution of an iconic brand in Indonesian public health strategies. Health Policy Plan 2014;29(4):409-20 evaluation · 2014 · DOI 10.1093/heapol/czt027 · PMID 23650333
- Kurniati A et al. Suami SIAGA: male engagement in maternal health in Indonesia. Health Policy Plan 2017;32(8):1203-1211 evaluation · 2017 · DOI 10.1093/heapol/czx073 · PMID 28666325
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsor roles from secondary memory; confirm.
Record cases/id-suami-siaga.json, updated 2026-10-22· Link to this campaign