GRAI underage gambling awareness campaign
The Gambling Regulatory Authority of Ireland's national campaign launched in July 2026 with HSE Addiction Services, on video on demand, radio, digital audio and social media, telling parents and guardians how to spot signs of gambling in children (including loot boxes and other randomised rewards in games), to start talking early and keep talking, and where to get help.
- Years
- 2026
- Country
- Ireland
- Topic
- Gambling
- Asks people to
- Never startRecognizeTalk to someone
- Strategy
- Self efficacySimple instruction
- Channel
- RadioSocial (paid)TVWebsite
- Audience
- Parents
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Gambling Regulatory Authority of Ireland Foreign government, creator and funder
- HSE Addiction Services Foreign government, partner (guidance)
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. No campaign title found; named descriptively. Launch date 13 July 2026 per trade press (iGaming Business, not opened). 'tv' stands for video on demand. The release cites an ESRI study commissioned by GRAI finding children who gamble are twice as likely to develop a problem as adults; check before quoting. GRAI also ran its first brand awareness campaign in October 2025 (annual report, per search results); not recorded.
Record cases/ie-grai-underage-gambling-campaign.json, updated 2026-10-28· Link to this campaign