Take a Deep Breath and HSE youth vaping prevention campaign

Also: Take a Deep Breath

Health Service Executive (Ireland) Tobacco Free Ireland Programme campaigns: 'Take a Deep Breath' (November 2025) on radio and digital audio gives parents, teachers and coaches facts to talk to children about vapes and nicotine pouches, with a letter to every school; a youth campaign launched 20 March 2026 speaks to young people directly and, for the first time, uses content creators. Both rest on Ipsos B&A research with young people, parents and teachers.

Years: 2025–now
Country: Ireland
Topic: Tobacco Vaping
Asks people to: Never start Talk to someone
Strategy: Self efficacy
Channel: Influencer Radio School Social (paid)
Audience: Parents Youth

Evidence

NoneUnknown

Sponsor (who paid)

Health Service Executive (HSE), Tobacco Free Ireland Programme Foreign government, funder and creator

Credits (who made it)

Not recorded yet.

Sources

New HSE campaign highlights risks of vaping products (HSE, 4 Nov 2025) sponsor · 2025
HSE launches new national youth vaping and nicotine prevention campaign (HSE, 20 Mar 2026) sponsor · 2026

Research notes

Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). IE. One record for the parent and youth phases because the HSE presents them as complementary. Check the numbers: '75% of teenagers say that their parents are trusted sources'; ESPAD '1 in 3 students' tried vaping (from the school letter coverage).

Record cases/ie-hse-youth-vaping-prevention.json, updated 2026-10-28· Link to this campaign