Stop, Sip, Sleep
Also: Go on, go on, take a break (Mrs Doyle signs, 2015)
“Stop, Sip, Sleep”
Irish RSA fatigue messaging telling drivers to recognise tiredness, stop somewhere safe, have a caffeine drink and sleep 15-20 minutes; included GAA-ambassador videos, bank-holiday free-coffee weekends and humorous 'Mrs Doyle' road signs.
- Years
- 2015–now
- Country
- Ireland
- Topic
- SleepTraffic safety
- Asks people to
- Substitute
- Strategy
- Environmental supportSimple instruction
- Channel
- OutdoorPoint of saleRadio
- Audience
- General publicGeneral public, holiday drivers
Evidence
NoneUnknown
RSA survey: 16% of 1,000 motorists had ever nodded off driving; ESRA 2018: 23.9% drove in the past month while struggling to keep eyes open.
Sponsor (who paid)
- Road Safety Authority (Ireland) Foreign government
- Gaelic Players Association / Women's Gaelic Players Association NGO, partner
- An Garda Síochána Foreign government, partner
- Applegreen (free coffee at service stations) Industry, partner
Credits (who made it)
Not recorded yet.
Sources
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. URL taken from web search results. startYear 2015 is the earliest dated source found, not a confirmed launch year.
Record cases/ie-stop-sip-sleep.json, updated 2026-10-23· Link to this campaign