Naloxone Keeps the Circle Strong

“Naloxone Keeps the Circle Strong”

Indian Health Service naloxone campaign for American Indian and Alaska Native communities, described in May 2024: a 3-minute video on how to use naloxone, a flyer on the signs of an opioid overdose, a re-branded naloxone training for community members, and a conversation-starter guide for front-line clinicians and pharmacists.

Years: 2024
Country: United States
Topic: Harm reduction Opioids
Asks people to: Recognize Start
Strategy: Self efficacy Simple instruction Trusted messenger
Channel: Clinical setting Events Print Website
Audience: Clinicians General public
Tribal and urban Indian communities; IHS and tribal pharmacists and front-line clinicians.

Evidence

NoneUnknown

Sponsor (who paid)

Indian Health Service, Division of Behavioral Health Federal government, creator

Credits (who made it)

Comagine Health (Partnership to Advance Tribal Health, CMS QIO contractor) Creative, 2023 source

Executions (individual ads)

Naloxone Keeps the Circle Strong poster/flyer and pharmacist guide (IHS naloxone page) print · sponsor-site

Related campaigns

One Pill Can Kill 2021–now

Sources

Take action, save a life: Fentanyl Awareness Day (IHS blog, May 2024) sponsor · 2024
Naloxone (IHS Opioids: Harm Reduction) sponsor

Research notes

Discovered 2026-10-22 for #17. Release date not confirmed; startYear 2024 is the first mention found (IHS blog, May 2024). The poster and pharmacist guide are hosted on comagine.org (Comagine Health), which suggests Comagine produced them, but no page credits it: unverified. The 3-minute video was not found on the IHSgov YouTube channel. IHS's 2023 Fentanyl Awareness Day blog describes grants and technical assistance, not a media campaign. Credits checked 2026-10-22 against fetched pages: CMS QIO Program story (July 2023, via Wayback) says the Partnership to Advance Tribal Health, led by Comagine Health, provides 'creative, content, logistical and project management expertise' to the IHS HOPE Committee and developed a naloxone toolkit with a 'Naloxone Keeps the Circle Strong' community poster and pharmacist guide, distributed in early 2023. Contract: CMS task order 75FCMC20F0002, American Indian Alaska Native Healthcare Quality Initiative, Sep 2020-Sep 2024, USD 16.2M (https://www.usaspending.gov/award/CONT_AWD_75FCMC20F0002_7530_75FCMC19D0051_7530); IHS itself bought no campaign contract. The 2024 video may be IHS in-house; not confirmed. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/ihs-naloxone-keeps-the-circle-strong.json, updated 2026-10-23· Link to this campaign