Are You Really Winning?
Illinois Department of Human Services problem gambling campaign launched in December 2022, after sports betting and video gaming expanded, on TV, radio, social media and sports sponsorships, asking self-check questions (have you hidden your gambling, felt restless trying to cut back?) to normalise help-seeking and promote 1-800-GAMBLER, a text line and AreYouReallyWinning.com.
- Years
- 2022
- Country
- United States
- Topic
- Gambling
- Asks people to
- RecognizeSeek help
- Strategy
- Self screeningService link
- Channel
- EventsRadioSocial (paid)TVWebsite
- Audience
- Adults
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Illinois Department of Human Services, Division of Substance Use Prevention and Recovery State local government, creator and funder
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Launch date 14 Dec 2022 is from search-result summaries of the state release (illinois.gov press release 25792 did not render). Channels (TV, radio, social media, sponsorships) are from those summaries. Prevalence figures cited at launch (about 400,000 with a gambling disorder, 700,000 at risk; another source says 383,000 and 761,000) differ by source; check. Text-line codes differ by source (GAMB to 833234 vs ILGamb to 83342). IDHS funds providers through the 'Gambling Disorder Public Awareness Support Services' grant programme (CSFA 2842); vendor not identified.
Record cases/il-idhs-are-you-really-winning.json, updated 2026-10-28· Link to this campaign