▶Videoyoutube.comIllinois Helpline for Opioids and Other Substances promotion (Help is Here; MAR Now)
Also: Help is Here · HelplineIL · MAR Now
“Help is Here”
Illinois Department of Human Services campaign (US-IL) promoting the state's 24/7 Helpline for Opioids and Other Substances: a September 2019 video campaign of recovery stories on TV, social media, transit posters and billboards to reduce stigma and drive people to HelplineIL.org, followed by 2023 helpline spots and 2025 English and Spanish testimonials for MAR Now, the helpline's same-day route to medication for opioid use disorder.
- Years
- 2019–now
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Reduce stigmaSeek help
- Strategy
- Service linkStigma reductionTestimonial
- Channel
- OutdoorSocial (paid)TVWebsite
- Audience
- AdultsGeneral public
Evidence
Self-reportedUnknown
State officials reported over 40,000 visits to HelplineIL.org by September 2019 (Fox 32). No evaluation found.
Sponsor (who paid)
- Illinois Department of Human Services, Division of Substance Use Prevention and Recovery State local government, funder
- Health Resources in Action (helpline operator; posted the 2023-2025 videos) NGO, partner
Credits (who made it)
- Outdoor Advertising Association of Illinois Media, 2018 source
Executions (individual ads)
- Help is Here: The Illinois Helpline for Opioids and Other Substances 2019 · tv · youtube
- Help is Here: The Illinois Helpline 2023 · social-paid · youtube
- Illinois Helpline 2023 · social-paid · youtube
- The Most Important Step 2023 · social-paid · youtube
- A ningún ser humano le gusta sentir dolor 2025 · social-paid · youtube
- MAR Now y la Línea de Ayuda son una bendición 2025 · social-paid · youtube
- MAR Now es un amigo al que puedes recurrir 2025 · social-paid · youtube
- No tema buscar ayuda 2025 · social-paid · youtube
- Si está pensando en llamar, llame a MAR Now 2025 · social-paid · youtube
- Conéctese con servicios que le ayudan a salir adelante 2025 · social-paid · youtube
- If You're Thinking about Calling, Call MAR Now 2025 · social-paid · youtube
- MAR Now is the Friend You Can go to 2025 · social-paid · youtube
- Don't Be Afraid to Seek Help 2025 · social-paid · youtube
- Connect to Services to Help You Succeed 2025 · social-paid · youtube
- MAR Now is an Amazing Program 2025 · social-paid · youtube
- MAR Now and the Helpline is a Gift 2025 · social-paid · youtube
- I Was So Used to Being Judged 2025 · social-paid · youtube
- No Human Likes to Be in Pain 2025 · social-paid · youtube
- The Helpline Wants You to Succeed 2025 · social-paid · youtube
- What is Medication Assisted Recovery and MAR Now? 2025 · social-paid · youtube
- MAR Now Saved Me 2025 · social-paid · youtube
- Narcan and Rescue Breaths: 15s 2025 · social-paid · youtube
Related campaigns
- A Dose of Truth 2019–now
Sources
Research notes
US-IL. Discovered 2026-10-22 for #17. Grouped as one case: all executions promote the same IDHS helpline, but the 2019 'Help is Here' wave and the 2025 MAR Now testimonials may have been separate buys. Illinois.gov press releases (press-release.20633, 22026) render by JavaScript and could not be read. Health Resources in Action is named only as the YouTube uploader; its role (helpline operator per general knowledge, not confirmed on a fetched page) and any agency are unverified. Years from YouTube relative dates. Ad library search: "Illinois Helpline", "MAR Now", "HelplineIL". Credits checked 2026-10-22 against fetched pages: Outdoor Advertising Association of Illinois (IDHS release reposted by Will County Health Department, 16 Jul 2018: OAAI 'is providing approximately one hundred free billboards to build awareness about the new Helpline'; donated space for the helpline's first promotion, before the 2019 'Help is Here' wave). Procurement search 2026-10-22: no award naming the 2019 or 2025 creative or media vendor found.
Record cases/il-illinois-helpline-help-is-here.json, updated 2026-10-22· Link to this campaign