rtc4sports.comDon't Puff This Stuff
“Don't Puff This Stuff”
Indiana Department of Health and Indiana High School Athletic Association youth anti-vaping partnership (US-IN) announced March 2021, with school posters, social media, a website and radio and TV spots on IHSAA broadcasts.
- Years
- 2021–now
- Reach
- 23M impressions as reported“Sponsor reports 20-23 million social impressions and reach of 2.8 million in 2023-24;”
- Country
- United States
- Topic
- TobaccoVaping
- Asks people to
- Never start
- Strategy
- Social norms
- Channel
- RadioSchoolSocial (organic)Social (paid)TV
- Audience
- Youth
Evidence
Self-reportedUnknown
Sponsor reports 20-23 million social impressions and reach of 2.8 million in 2023-24; no outcome evaluation found.
Sponsor (who paid)
- Indiana Department of Health, Tobacco Prevention and Cessation Commission State local government, funder
- Indiana High School Athletic Association NGO, partner and media
Credits (who made it)
Not recorded yet.
Sources
- Vape-Free Indiana: mass media campaigns sponsor
- RTC4Sports: IHSAA, State Health Department team up to end vaping news · 2021
- Indiana TPC SFY 2024 annual report sponsor · 2024
Research notes
US-IN. Indiana also runs "Behind the Haze" (vaping) and the VOICE youth movement; possible separate records. Ad library search: "Vape-Free Indiana", "Indiana Department of Health", "Behind the Haze", "IHSAA".
Record cases/in-dont-puff-this-stuff.json, updated 2026-10-22· Link to this campaign