▶Videoyoutube.comKnow the Facts Indiana
Also: Know the O Facts
“Addiction is a disease, but with support and treatment, there is hope.”
Indiana Family and Social Services Administration anti-stigma campaign (US-IN) launched in 2017 as 'Know the O Facts' on opioid use disorder, piloted with billboards and bus ads in five counties, then broadened to all substance use disorders. From about 2020 it featured Hoosiers' recovery stories on broadcast TV and radio, billboards, buses, Facebook and Instagram, with the line that addiction is a disease and recovery is possible.
- Years
- 2017–now
- Reach
- 1M impressions as reported“Instagram over 1 million impressions.”
- Country
- United States
- Budget
- "more than $8 million over three years" of federal grant money; the late-2020 cycle used "$2.1 million in federal money" (IBJ, 31 Dec 2020).
- Topic
- DrugsOpioids
- Asks people to
- Reduce stigmaSeek help
- Strategy
- Stigma reductionTestimonial
- Channel
- OutdoorRadioSocial (paid)TVWebsite
- Audience
- General public
Evidence
Self-reportedUnknown
FSSA (IBJ, Dec 2020): website visits up 176% and Facebook interactions up 211% in the six months to June vs a year earlier; Instagram over 1 million impressions. FSSA said stigma is hard to measure.
Sponsor (who paid)
- Indiana Family and Social Services Administration (FSSA), Division of Mental Health and Addiction / Next Level Recovery State local government, funder
Credits (who made it)
- Cabello Associates Creative, 2017 source
- Caldwell VanRiper Creative, 2020 source
Executions (individual ads)
- Recovery Through Connection: Cody | Know The Facts Indiana 2020 · social-paid · youtube
- Healing and Hope in Recovery | Know The Facts Indiana 2021 · social-paid · youtube
- Healing and Hope in Recovery: Lori's Story | Know The Facts Indiana 2021 · social-paid · youtube
- Opioid Use Disorder 101 | Know The Facts Indiana 2019 · social-paid · youtube
- Providing Love & Community: Sayward's Story | Know The Facts Indiana 2022 · social-paid · youtube
- Love, Family and Recovery: Lindsay's Story | Know the Facts Indiana 2022 · social-paid · youtube
- Compassion and Recovery: Stacey | Know The Facts Indiana 2020 · social-paid · youtube
- Know the Facts | Know The Facts Indiana 2022 · social-paid · youtube
- Stories of Hope | Know The Facts Indiana 2022 · social-paid · youtube
- Recovery Is Possible: Tony | Know The Facts Indiana 2020 · social-paid · youtube
- Addiction is a Disease | Know The Facts Indiana 2020 · social-paid · youtube
- Rooted in Love: Alvina | Know The Facts Indiana 2020 · social-paid · youtube
- Addiction is a Disease, Recovery is Possible | Know The Facts Indiana 2020 · social-paid · youtube
Related campaigns
- UNSHAME Kentucky 2022–now
- Life Unites Us 2020–now
Sources
- Indianapolis Business Journal: State hopes stories of recovery reach Hoosiers who are addicted (31 Dec 2020) news · 2020
- Indiana Next Level Recovery: Know the Facts sponsor
- WFYI: Opioid stigma campaign could improve treatment access (4 Oct 2017) news · 2017
- Know the Facts page (Wayback, Jan 2025) archive · 2025
Research notes
US-IN. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Cabello Associates (original agency) and Caldwell VanRiper (current agency as of Dec 2020), both per IBJ; exact years each held the account not stated. WFYI 2017 source listed from search results, not opened. 2021+ activity: story videos dated about 4 years ago (2022) on FSSA's YouTube; the Know the Facts page was live 2026-10-22 but now embeds FSSA 988 spots, so the campaign may have wound down; endYear left open. knowtheofacts.org redirects (302) since 2021. Funding federal (no settlement funding found). Ad library search: "Know the Facts Indiana", "FSSA Indiana", "Next Level Recovery". Corrected 2026-10-22: in.gov/recovery/know-the-facts now redirects to the DMHA home page (https://www.in.gov/fssa/dmha/), as does knowtheofacts.org; Wayback copy of the Know the Facts page: https://web.archive.org/web/20250107030222/https://www.in.gov/recovery/know-the-facts/.
Record cases/in-know-the-facts.json, updated 2026-10-22· Link to this campaign