wrtv.comIndianapolis fentanyl test strip billboards
“Testing your drugs for fentanyl can save your life.”
Billboard campaign in Marion County, Indiana (US-IN) by Overdose Lifeline and the Marion County Public Health Department, launched September 2023 for about three months, telling people who use drugs that 'testing your drugs for fentanyl can save your life'.
- Years
- 2023
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- Start
- Strategy
- Simple instruction
- Channel
- Outdoor
- Audience
- AdultsPeople who use drugs in Marion County (Indianapolis).
Evidence
NoneUnknown
Sponsor (who paid)
- Overdose Lifeline NGO, creator
- Marion County Public Health Department State local government, partner
Credits (who made it)
Not recorded yet.
Executions (individual ads)
Sources
Research notes
US-IN (Indianapolis/Marion County). Discovered 2026-10-22 for #17. Funding not stated (MCPHD's overdose outreach is CDC Overdose Data to Action-funded per other coverage; not confirmed for this campaign). Check the numbers: the DEA figure quoted ('about 850 drug overdose deaths ... about 826 of those were from fentanyl or opioid related' in Marion County, 2022) conflicts with the article's own 'nearly 1,000 people overdosed'. Related MCPHD stigma campaign 'What are friends for?' (2020, NACCHO-funded) not filed. Ad library search: "Overdose Lifeline", "Marion County Public Health Department".
Record cases/indianapolis-fentanyl-test-strip-billboards.json, updated 2026-10-22· Link to this campaign