Better Sleep Month

Each May the Better Sleep Council, the consumer-education arm of the mattress industry's trade group (ISPA), pushes sleep tips, survey results, quizzes and social posts urging people to sleep better and check whether their mattress and pillows need replacing. The 2018 edition ran a 31-day tip series, a bedroom-habits survey, an online quiz and a weekly giveaway.

Years: 1961–now
Country: United States
Topic: Sleep
Asks people to: Start
Strategy: Contest incentive Product social marketing Self screening Simple instruction
Channel: Influencer Social (organic)Website
Audience: Adults General public

Evidence

NoneUnknown

Sponsor (who paid)

Better Sleep Council (International Sleep Products Association) Industry

Credits (who made it)

Not recorded yet.

Related campaigns

Sleep Awareness Week 1998–now
World Sleep Day 2008–now

Sources

Better Sleep Month: Discover How You Can Be Better in Bed (Better Sleep Council, 2018) sponsor · 2018
Why Better Sleep Month matters more than ever (BedTimes Magazine, ISPA CMO column) sponsor · 2026
Better Sleep Council home page sponsor

Research notes

Created 2026-10-24 by an AI research pass for #103 (D1); not reviewed by a person. Start year 1961 comes from an ISPA executive's 2026 column (the National Association of Bedding Manufacturers 'launched the first Better Sleep Month'); other sources say 1985. The bettersleep.org home page does not mention the month, so yearly themes after 2018 are not confirmed. Industry-sponsored: the council's aim includes selling mattresses. To verify: 1961 start year (vs 1985); 2018 edition details (31-day tip series); that it still runs in 2026.

Record cases/ispa-better-sleep-month.json, updated 2026-10-24· Link to this campaign