▶Videoyoutube.comUnfinished Legacies
Also: Dangers of Fentanyl (Kansas City)
City of Kansas City, Missouri and United Way of Greater Kansas City fentanyl campaign announced by Mayor Quinton Lucas in November 2023 and launched October 2024: BarkleyOKRP used AI and deepfake techniques, with family approval, to recreate three young people who died after taking fentanyl-laced pills (Jaden Anderson, Victor Avalos Marmolejo, Jordan Coburn) and let them deliver monologues about their choices. Aimed at 18-35-year-olds, it ran on social media, billboards, buses and bus stops; 1,000 naloxone units were handed out at the launch.
- Years
- 2024–2025
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognize
- Strategy
- Testimonial
- Channel
- EventsOutdoorSocial (organic)Social (paid)Website
- Audience
- Young adultsYouthKansas City 18- to 35-year-olds who take advice from peers rather than government.
Evidence
NoneUnknown
Sponsor (who paid)
- City of Kansas City, Missouri State local government, funder
- United Way of Greater Kansas City NGO, partner
Credits (who made it)
- BarkleyOKRP Creative, 2023-2025 source
Executions (individual ads)
- Jaden Anderson's Final Words | Unfinished Legacies 2024 · social-organic · youtube
- Victor Marmolejo's Final Words | Unfinished Legacies 2024 · social-organic · youtube
- Jordan Coburn's Final Words | UnfinishedLegacies.com 2024 · social-organic · youtube
- Unfinished Legacies: The Jaden Anderson story (BarkleyOKRP) social-organic · youtube
- Kansas City, MO: Unfinished Legacies (Case Study) (BarkleyOKRP) social-organic · youtube
Sources
- shots: BarkleyOKRP launches AI-powered campaign to combat fentanyl epidemic (Oct 17, 2024) news · 2024
- KCTV5: 'Unfinished Legacies': Mayor Lucas launches anti-fentanyl campaign (Apr 3, 2024) news · 2024
- City of Kansas City: Unfinished Legacies (403 to fetch) sponsor
- UnfinishedLegacies.com campaign site (Wayback, Oct 2025) archive · 2025
Research notes
US-MO (Kansas City / Jackson County). Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: BarkleyOKRP (shots news item lists Agency BarkleyOKRP/Kansas City and quotes its chief creative officer Katy Hornaday; KCTV5 April 2024 says the campaign is 'in partnership with the support of advertising agency, Barkley OKRP'). The November 2023 announcement called it the 'Dangers of Fentanyl' campaign (KCTV5, search result, not opened). endYear 2025 is a guess from the last coverage found (KCTV5 Feb 2025, search result); funding source not stated (no settlement source). Execution years for the three city spots are the launch year. The use of AI likenesses of the dead drew ethics criticism (KCTV5, search result). Ad library search: "Unfinished Legacies", "City of Kansas City". Site status 2026-10-22: expired (unfinishedlegacies.com shows 'Squarespace - Website Expired', HTTP 404); Wayback copy: https://web.archive.org/web/20251012204546/https://www.unfinishedlegacies.com/.
Record cases/kc-unfinished-legacies.json, updated 2026-10-22· Link to this campaign