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prdaily.com

Every Body Walk!

Also: The Walking Revolution

Kaiser Permanente campaign started in January 2011 to get Americans walking 30 minutes a day, five days a week, through a website, a mobile app, a PSA with the cast of The West Wing, the documentary The Walking Revolution and events. It grew into a coalition of more than 100 partners pushing for walkable communities alongside the Surgeon General's 2015 call to action on walking.

Years
2011
Country
United States
Topic
Physical activity
Asks people to
StartSupport a policy
Strategy
CelebritySimple instruction
Channel
AppEventsSocial (organic)Website
Audience
General public

Evidence

Self-reportedUnknown

Sponsor-reported reach only: the West Wing PSA had nearly 500,000 views in its first month, the website more than 600,000 unique visitors (2012 award entry), and the app more than 200,000 downloads (2013). No evaluation of walking behaviour found.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. PR Daily: Kaiser Permanente steps ahead of the rest with 'Every Body Walk!' (2012 award entry) news · 2012
  2. Kaiser Permanente Policy Story V2 No. 5: Setting the Pace for the Walking Movement (2013) sponsor · 2013

Research notes

Kaiser Permanente tagged ngo as the closest sponsor type for a nonprofit health system; it is not a government or industry body in the usual sense. The KP policy story is dated 2013 and refers to the Surgeon General's call to action on walking before its 2015 release (Step It Up! The Surgeon General's Call to Action to Promote Walking and Walkable Communities, September 2015); the HHS page returned 403 and that report was not read, so it has no separate record. Documentary release year and PSA year not confirmed (Atlanta NBC broadcast on 7 Dec 2013 seen only in a snippet). Agency not named in sources read. Current status unknown; endYear left out.

Record cases/kp-every-body-walk.json, updated 2026-10-23· Link to this campaign