Don't Let Them Die

Research notes

US-KY. Extended 2026-10-22 for #17. Corrected 2026-10-22: sponsor is the governor's office (Bevin), per WMKY 2017; the FY2023 SOR II report previously cited does not mention this campaign (it describes UNSHAME Kentucky), so it was removed as a source. endYear 2019 is inferred: the campaign site was last captured in Nov-Dec 2019 and the domain was a rehab-directory site by Aug 2020; no 2021+ activity found, so the campaign falls before the #17 window. Executions are the four videos embedded on the 2018 site (uploaded by 'Team Kentucky'; years assumed 2017 from launch). The two HEALing Communities Study papers are kept from the earlier seed but study HCS digital campaigns, not this one; not re-checked. Successors: UNSHAME Kentucky (KORE + Shatterproof, 2022-) and the Attorney General's Better Without It (2025-). Ad library search: "Don't Let Them Die", "Team Kentucky". Credits checked 2026-10-22 against fetched pages: Kentucky Broadcasters Association (WMKY, 11 Jul 2017: the 30-second spots were 'purchased through the Public Education Partnership Program, which is administered by the Kentucky Broadcasters Association'). Unverified (no page found that credits the agency): creative producer. Procurement search 2026-10-22: no award found; Kentucky's transparency portal is not searchable by campaign. A separate KIPRC (University of Kentucky) solicitation for an ad agency to market Find Help Now KY (2017-18) appears in search results only. Evaluation links reviewed 2026-10-22: removed two HEALing Communities Study papers (Lewis 2024, 2026); they evaluate the HCS campaigns, not this state campaign (see healing-communities-study-campaigns).