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L.A. Dodgers Mental Health Campaign (WhyWeRise)

Also: WhyWeRise · LACDMH Dodgers mental health campaign

Los Angeles County Department of Mental Health partnership with the L.A. Dodgers (2020-2022) that carried the county's WhyWeRise mental health messages to the team's large Hispanic fan base, through game broadcasts, stadium events and social media.

Years
2020–2022
Country
United States
Topic
Mental health
Asks people to
Reduce stigmaSeek help
Strategy
Service linkStigma reductionTrusted messenger
Channel
EventsSocial (organic)TV
Audience
General publicYoung adults
Los Angeles County residents, especially Hispanic/Latino adults and youth.

Evidence

ProcessUnknown

RAND evaluations of the 2020-2021 and 2022 campaigns (Collins 2022, 2023): 12% of adults and 27% of youth in the county reported exposure in 2022, more than 800,000 adults and 400,000 youth. Most of those exposed were Hispanic/Latino, and they were more aware of key county mental health resources.

Sponsor (who paid)

  • Los Angeles County Department of Mental Health State local government, funder and creator
  • Los Angeles Dodgers Industry, media partner

Credits (who made it)

Not recorded yet.

Sources

  1. Collins RL et al. Evaluation of Los Angeles County Department of Mental Health's 2020-2021 L.A. Dodgers Mental Health Campaign. Rand Health Q 2022;10(1):7 evaluation · 2022 · PMID 36484079
  2. Collins RL et al. Evaluation of Los Angeles County's L.A. Dodgers 2022 Mental Health Campaign. Rand Health Q 2023;10(3):6 evaluation · 2023 · PMID 37333675
  3. Collins RL et al. Evaluation of Los Angeles County's 2022 WeRise Mental Health Events. Rand Health Q 2023 reference · 2023 · DOI 10.7249/rhq-10-03-05 · PMID 37333667

Research notes

Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Reach and awareness only; no behavioral outcome measured. US-CA (Los Angeles County). Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Collins 2023; evidence level and outcome unchanged. Evaluation links reviewed 2026-10-22: Collins 2023 WeRise events evaluation set to reference; it covers LACDMH's WeRise community events (part of WhyWeRise), not the Dodgers partnership. Evidence unchanged.

Record cases/la-county-dodgers-mental-health.json, updated 2026-10-22· Link to this campaign