wafb.comLouisiana Department of Health fentanyl awareness campaign
Louisiana Department of Health campaign (US-LA) launched on National Fentanyl Awareness Day, 9 May 2023, with radio PSAs through the Louisiana Radio Network and social media posts warning about fentanyl in illicit drugs and counterfeit pills and urging people to carry naloxone; it followed an LDH Office of Public Health regional PSA campaign in Acadiana from December 2022.
- Years
- 2022–2023
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- Never startRecognizeStart
- Strategy
- Fear appealSimple instruction
- Channel
- RadioSocial (organic)TV
- Audience
- General public
Evidence
NoneUnknown
LDH cited prior outreach (350+ locations canvassed, 750+ Narcan packs, 75,000+ social followers); no campaign evaluation.
Sponsor (who paid)
- Louisiana Department of Health (LDH), Office of Public Health and Office of Behavioral Health State local government, funder
Credits (who made it)
Not recorded yet.
Related campaigns
- One Pill Can Kill 2021–now
- Opioid Help Louisiana 2021–now
Sources
Research notes
US-LA. Discovered 2026-10-22 for #17. KATC page did not render its text to a fetch; the Acadiana details (PSAs on TV, social and radio in the Acadiana region from December 2022) come from search snippets. The Louisiana Radio Network partnership is from search snippets of LDH-based coverage. No ad files found online. Check the numbers: 'more than 1,000 Louisiana residents' died in 2022 from fentanyl-laced substances (LDH). Agency not found; no settlement funding found. Ad library search: "Louisiana Department of Health" fentanyl.
Record cases/la-ldh-fentanyl-awareness.json, updated 2026-10-22· Link to this campaign