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Louisville Black community naloxone radio campaign

Vital Strategies radio campaign in Louisville, Kentucky (US-KY), August 2024 to January 2025, in which trusted local radio hosts urged Black listeners to carry naloxone, learn about fentanyl test strips and reject stigma. It led Louisville Metro Public Health and Wellness and the Louisville Fire Department to put free naloxone boxes at 20+ fire stations; a 2025 follow-on with the Kentucky Harm Reduction Coalition ran under Vital Strategies' 'You Have the Power to Save Lives'.

Years
2024–2025
Country
United States
Topic
Harm reductionOpioids
Asks people to
Reduce stigmaStart
Strategy
Simple instructionStigma reductionTrusted messenger
Channel
OutdoorRadio
Audience
Adults
Black residents of Louisville; hosts on 96.5 WGZB (Bella Rae) and 101.3 (Chea K Magic).

Evidence

Self-reportedUnknown

No reach or outcome figures published; sponsor credits the campaign with prompting naloxone boxes at at least 20 fire stations plus Shively.

Sponsor (who paid)

  • Vital Strategies NGO, creator
  • Kentucky Opioid Response Effort (KORE) State local government, funder

Credits (who made it)

Sources

  1. Vital Strategies: Kentucky radio campaign spurs new efforts to increase in-person naloxone access at fire departments in Black communities (11 Dec 2024) sponsor · 2024
  2. Spectrum News 1: Campaign aims to make naloxone accessible to Black residents (1 April 2025) news · 2025

Research notes

US-KY (Louisville). Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Vital Strategies (its release; supported by KORE; partners VOCAL-KY and the Kentucky Harm Reduction Coalition). The 2025 phase is Vital Strategies' multi-city 'You Have the Power to Save Lives' (youcansavelives.org, seven cities, billboards) and may deserve its own national case. No ad files found online. Ad library search: "Vital Strategies", "You Have the Power to Save Lives".

Record cases/louisville-naloxone-radio-campaign.json, updated 2026-10-22· Link to this campaign