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Youth Sports Betting Safety Coalition

Massachusetts Attorney General Andrea Campbell's coalition launched in March 2024 with the Massachusetts Gaming Commission, the Massachusetts Council on Gaming and Health, Civic Action Project, the NCAA and Boston's Red Sox, Bruins, Celtics, Patriots and Revolution, to give 12-20-year-olds an evidence-based curriculum and messages from teams and sports media about the risks of sports betting and waiting to gamble.

Years
2024
Country
United States
Topic
Gambling
Asks people to
Never start
Strategy
CelebrityTrusted messenger
Channel
SchoolSocial (organic)TV
Audience
Young adultsYouth
Massachusetts young people aged 12-20.

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

  • Massachusetts Attorney General's Office State local government, convener
  • Massachusetts Gaming Commission State local government, partner
  • Massachusetts Council on Gaming and Health NGO, partner (curriculum)
  • Boston professional teams and the NCAA Industry, partners (messengers)

Credits (who made it)

Not recorded yet.

Sources

  1. Coalition launches to tackle scourge of youth sports betting (CommonWealth Beacon, 28 Mar 2024) news · 2024
  2. Mass. launches initiative to combat youth online sports betting (Boston Globe, 28 Mar 2024) news · 2024

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. At launch the curriculum was still being developed. A search-result summary of Boston Globe coverage (paywalled, not opened) says the ads feature prominent Boston athletes and that some researchers were sceptical because the coalition does not address sports betting advertising; check. Channel 'tv' assumes athlete PSAs aired through team and sports media partners. Teams are commercial partners, some with sportsbook sponsorships (not checked). Funding not stated.

Record cases/ma-youth-sports-betting-safety-coalition.json, updated 2026-10-28· Link to this campaign