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Be Cannabis Smart

Also: BeCannabisSmart

“Be informed. Be responsible. Be Cannabis Smart.”

Maryland Cannabis Administration umbrella campaign (US-MD) launched April 2024 with the Maryland Department of Health, with sub-campaigns on drugged driving, safe storage to prevent children's accidental ingestion, smoke-free spaces and talking to teens, following a June 2023 - February 2024 adult-use education campaign.

Years
2024–now
Reach
13M impressions as reported
“Agency figures for the Don't Drive High flight (six weeks): 5.5M TV impressions, 13M impressions in public venues, 11.5M digital impressions, 5.6M social impressions, 8.4K landing page views.”
Country
United States
Topic
CannabisDrugsImpaired driving
Asks people to
StartStopTalk to someone
Strategy
Simple instructionTrusted messenger
Channel
OutdoorPoint of saleSocial (paid)TVWebsite
Audience
AdultsParents

Evidence

Self-reportedUnknown

Agency figures for the Don't Drive High flight (six weeks): 5.5M TV impressions, 13M impressions in public venues, 11.5M digital impressions, 5.6M social impressions, 8.4K landing page views. No outcome evaluation found.

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Sources

  1. Maryland Cannabis Administration: BeCannabisSmart sponsor
  2. Maryland Cannabis Administration: Youth protection efforts and patient education initiatives, Advisory Board presentation, 21 November 2024 sponsor · 2024
  3. GKV: Maryland Cannabis Administration impaired driving sponsor

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-MD. Launch date 18 April 2024 and the June 2023 - Feb 2024 predecessor (about 140M impressions) come from the MCA 2024 annual report and a 2025 study timeline as summarized by a search tool; the annual report PDF was too large to open. Youth protection phase from June 2024; medical-expert PSAs in fall 2024; 'talk to your teens' PSAs early 2025; a middle and high school campaign was planned for 2025 (Nov 2024 presentation). GKV page names the client as the Maryland Department of Health (MCA) and does not give a year. Ad library search: "Maryland Cannabis Administration", "BeCannabisSmart".

Record cases/md-be-cannabis-smart.json, updated 2026-10-28· Link to this campaign