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Winning Back My Life

Maryland Center of Excellence on Problem Gambling awareness campaign launched in February 2025 around a short documentary series of four people in recovery from gambling addiction and their family members, aimed at reducing the stigma of seeking help, with ads on TV, radio, transit, billboards, geo-fencing and search and its own website.

Years
2025
Reach
25.4M impressions as reported
“Sponsor annual report (FY25): paid search and social across all Center campaigns delivered 25.4M impressions and over 236,700 visits to its sites.”
Country
United States
Topic
Gambling
Asks people to
Reduce stigmaSeek help
Strategy
Service linkStigma reductionTestimonial
Channel
OutdoorRadioSearchSocial (paid)TVWebsite
Audience
Adults

Evidence

Self-reportedUnknown

Sponsor annual report (FY25): paid search and social across all Center campaigns delivered 25.4M impressions and over 236,700 visits to its sites. No campaign-specific outcome data.

Sponsor (who paid)

Credits (who made it)

  • G3Group Agency Creative, 2024-2025 source

Sources

  1. FY25 Annual Report (Maryland Center of Excellence on Problem Gambling, Dec 2025) sponsor · 2025
  2. Public awareness campaigns (Maryland Center of Excellence on Problem Gambling) sponsor

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. G3Group Agency is listed in the annual report's partner table under 'Public Awareness'; its exact role is assumed to be creative/media; check. Funder: the Center is funded through the Maryland Behavioral Health Administration (listed as a partner in the report); check the funding line. The campaign's website appears as WinningBackMyLife.com in the report (text garbled in extraction); not opened. The Center also ran a sports betting campaign ('Pause the betting... ENJOY the Sport'; FY24 'Mobile Sports Bettors' plan with Orioles scoreboard and radio spots and Super Bowl pre-show ads, 147M impressions) that could become its own case. Telly bronze award per the Center's campaign listing.

Record cases/md-winning-back-my-life.json, updated 2026-10-28· Link to this campaign