Chécate, Mídete, Muévete
Mexican federal campaign launched around 2013 under the National Strategy for the Prevention and Control of Overweight, Obesity and Diabetes, telling adults to get a check-up, watch fat, sugar and salt, and exercise.
- Years
- 2013
- Country
- Mexico
- Topic
- DiabetesNutritionPhysical activity
- Asks people to
- Seek helpStart
- Strategy
- Coined termSimple instruction
- Channel
- TV
- Audience
- Adults
Evidence
ProcessUnknown
Salazar-Coronel et al. (2018), ENSANUT MC 2016: 11% of adults knew the campaign; of these 31% understood it well. Goodman et al. (2021), International Food Policy Study 2018 (online, n=22,463 across five countries): 50.9% of Mexican respondents recalled a government healthy-eating campaign, far above the UK (18.2%) or USA (13.0%), and Chécate, Mídete, Muévete was the most-recalled campaign named in any country. No behaviour or weight outcomes measured.
Sponsor (who paid)
- Secretaría de Salud (Mexico) Foreign government, funder
Credits (who made it)
Not recorded yet.
Sources
- Salazar-Coronel AA et al. [Knowledge and level of understanding of the Chécate, Mídete, Muévete campaign in Mexican adults]. Salud Publica Mex 2018;60(3):356-364 evaluation · 2018 · DOI 10.21149/8826 · PMID 29746753
- Goodman S et al. Recall of government healthy eating campaigns by consumers in five countries. Public Health Nutr 2021;24(13):3986-4000 evaluation · 2021 · DOI 10.1017/S1368980021001415 · PMID 33843564
Research notes
Abstracts read via PubMed 2026-10-22. The two recall figures are not comparable (household survey vs online panel). A university-journal critique (UAEH, ICSA) reportedly says the campaign missed its goals despite heavy media spend and was cancelled after Auditoría Superior de la Federación findings: search snippet only, page refused connection; verify. Launch year 2013 from a secondary database (ICCP portal), official launch page not found. Creative agency not found. Channel set to tv only as a placeholder: the abstracts do not list channels; verify. 'coined-term' because the three-verb slogan was the campaign's brand.
Record cases/mexico-checate-midete-muevete.json, updated 2026-10-22· Link to this campaign