Don't Regret the Bet
Michigan Gaming Control Board's statewide year-long responsible gaming campaign, launched in March 2023 after online casino and sports betting were legalised, on broadcast TV and radio, gas-station point-of-sale video, digital billboards, streaming, podcasts and social media, including spots in pro and college sports broadcasts, pointing to the state helpline and self-exclusion lists.
- Years
- 2023
- Country
- United States
- Budget
- Funded in Michigan's FY2023 state budget; amount not stated. The MGCB asked for ongoing funding in FY2024.
- Topic
- Gambling
- Asks people to
- Seek helpStop
- Strategy
- Service linkSimple instruction
- Channel
- OutdoorPoint of saleRadioSocial (paid)TVWebsite
- Audience
- Adults
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Michigan Gaming Control Board State local government, creator and funder
Credits (who made it)
- King Media Creative, 2023 source
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. King Media (Lansing) is described as the firm the campaign was 'developed with'; its exact role is not stated. Whether the campaign continued past its first year was not checked. Not to be confused with GambleAware's 'Bet Regret' (UK).
Record cases/mi-mgcb-dont-regret-the-bet.json, updated 2026-10-28· Link to this campaign