Recovery Begins with We (Michigan)

▶Videoyoutube.com

Also: Stories of Recovery

“Recovery Begins with We”

Michigan Department of Health and Human Services digital anti-stigma campaign (US-MI), August-September 2022, with four videos of people in recovery (Bree, Chris, Kyle, Patrick) on the struggles they face with jobs, parenting and community life; run on YouTube and Facebook with radio spots, funded by the federal SOR 2 grant.

Years: 2022
Reach: 7.6M impressions as reported
“Sponsor-reported: 7,611,764 impressions, 18,386 clicks and 2,170,426 views, August-September 2022.”
Country: United States
Budget: Not published; federal State Opioid Response 2 grant.
Topic: Drugs Opioids
Asks people to: Reduce stigma
Strategy: Stigma reduction Testimonial
Channel: Radio Social (paid)
Audience: General public

Evidence

Self-reportedUnknown

Sponsor-reported: 7,611,764 impressions, 18,386 clicks and 2,170,426 views, August-September 2022. No outcome evaluation.

Sponsor (who paid)

Michigan Department of Health and Human Services State local government, funder and creator

Credits (who made it)

Brogan & Partners Creative, 2022 source

Executions (individual ads)

"Stories of Recovery" :60 (Opioid Anti-Stigma) 2022 · social-paid · youtube
"Stories of Recovery: Bree" :30 (Opioid Anti-Stigma) 2022 · social-paid · youtube
"Stories of Recovery: Chris" :30 (Opioid Anti-Stigma) 2022 · social-paid · youtube
"Stories of Recovery: Kyle" :30 (Opioid Anti-Stigma) 2022 · social-paid · youtube
"Stories of Recovery: Patrick" :30 (Opioid Anti-Stigma) 2022 · social-paid · youtube
"Recovery Begins with We" :60 Radio MDHHS 2022 · radio · youtube
"Overcoming Stigma" :60 Radio MDHHS (Opioid Anti-Stigma) 2022 · radio · youtube

Related campaigns

Michigan opioid use disorder stigma campaign 2019–2020
United Michigan (Overcoming Opioid Addiction and Stigma Together) 2023–now
Life Unites Us 2020–now

Sources

MDHHS: State Opioid Response 2 Grant Final Progress Report (Statewide Media Campaign) sponsor · 2023

Research notes

US-MI. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: 'In SOR 2 year two, the MDHHS contracted with Brogan & Partners to launch a digital media campaign ... "Recovery Begins with We," consisted of four videos' (SOR 2 final report). Executions are MDHHS YouTube uploads from about four years before October 2026 whose titles match; linking the 'Stories of Recovery' videos and the 'Overcoming Stigma' radio spot to this campaign is inferred from timing and titles.

Record cases/mi-recovery-begins-with-we.json, updated 2026-10-22· Link to this campaign