Acceptance Journeys
Milwaukee social marketing campaign (from 2011) that told stories of Black families and community members accepting gay relatives, to reduce homophobia and HIV risk in the city's Black community.
- Years
- 2011–now
- Country
- United States
- Topic
- HIV/STI
- Asks people to
- Reduce stigma
- Strategy
- Stigma reductionTestimonial
- Channel
- OutdoorPrintWebsite
- Audience
- AdultsBlack adults aged 30 and over in Milwaukee, Wisconsin.
Evidence
Quasi-experimentalPositive
Rolling cross-sectional online survey 2011-2015 in Milwaukee and two comparison cities without such campaigns (St. Louis, Cleveland; n=3,592) (Hull 2017): Black Milwaukee residents were most likely to report exposure. Exposure was linked to greater acceptance of gay men through attitudes, perceived community acceptance and awareness of stigma's harm; the model explained 39% of variance.
Sponsor (who paid)
- Diverse and Resilient NGO, creator
Credits (who made it)
Not recorded yet.
Sources
- Hull SJ et al. Evaluation of the Acceptance Journeys Social Marketing Campaign to Reduce Homophobia. Am J Public Health 2017;107(1):173-179 evaluation · 2017 · DOI 10.2105/AJPH.2016.303528 · PMID 27854527
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsor Diverse and Resilient is from secondary sources (not in the abstract); confirm. US-WI (Milwaukee).
Record cases/milwaukee-acceptance-journeys.json, updated 2026-10-22· Link to this campaign