Mindframe

Also: Mindframe National Media Initiative

Australian Government-funded national program, run by Everymind, that promotes responsible media reporting and portrayal of suicide and mental illness through guidelines, briefings and training for journalists, journalism educators and screen/stage writers.

Years: 2002–now
Country: Australia
Topic: Mental health Suicide prevention
Asks people to: Start Stop
Strategy: Media guidelines Simple instruction
Channel: Events Print Radio TV
Audience: Adults Journalists
Journalists, editors, journalism students, screenwriters.

Evidence

ProcessUnknown

Modelled economic evaluation (Flego et al. 2022), 5-year horizon: ROI 94:1, A$596M savings, ~139 suicides prevented and 107 QALYs gained; effect sizes are model inputs drawn from the media-guideline literature, not measured for Mindframe itself. Safe messaging: this is a guideline-implementation program.

Sponsor (who paid)

Australian Government Department of Health Foreign government, funder
Everymind NGO, delivery

Credits (who made it)

Not recorded yet.

Related campaigns

Austrian media guidelines for reporting on suicide (Vienna subway) 1987–now
#chatsafe 2018–now

Sources

Flego A et al. Cost-effectiveness of media reporting guidelines for the prevention of suicide. Suicide Life Threat Behav 2022;52(5):1048-1057 evaluation · 2022 · DOI 10.1111/sltb.12902 · PMID 36106404

Research notes

Start year 2002 from general knowledge of the program; verify. Earlier Pirkis et al. media-monitoring studies of reporting quality before/after Mindframe should be added.

Record cases/mindframe.json, updated 2026-10-22· Link to this campaign