Be Cannabis Aware
“Be Open”
Minnesota Department of Health youth cannabis education campaign (US-MN) launched 25 September 2025 for people under 25 and the adults who support them, built on a 'Be Open' concept that avoids shame, with social, digital, billboard and print ads and outreach kits; local versions run in northeast and southeast Minnesota counties.
- Years
- 2025–now
- Country
- United States
- Topic
- CannabisDrugs
- Asks people to
- Never startTalk to someone
- Strategy
- Self efficacy
- Channel
- EventsOutdoorPrintSchoolSocial (paid)Website
- Audience
- ParentsYoung adultsYouth
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Minnesota Department of Health State local government, funder and creator
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-MN. Directed by the Legislature with the 2023 adult-use law. Regional versions (Olmsted and ten other southeast counties, northeast Minnesota summer 2025) per search summaries of local news; not opened. Site BeCannabisAware.org not opened. Ad library search: "Be Cannabis Aware".
Record cases/mn-be-cannabis-aware.json, updated 2026-10-28· Link to this campaign