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Fight Fentanyl: Fentanyl Poisoning Stops Here

Also: We Fight Fentanyl · Fentanyl Stops Here · Monroe County Fentanyl Awareness Campaign

“Fentanyl Poisoning Stops Here.”

Joint fentanyl awareness campaign of Monroe, Carbon and Pike counties (US-PA), launched December 2023 and paid for with each county's opioid settlement funds, made by Kudu Creative. It runs billboards, Facebook, Instagram and YouTube, presentations and wefightfentanyl.org with local testimonials, naloxone access, a 'Community Heroes' program and the Dose of Reality podcast, aimed at teens, young adults and seniors.

Years
2023–now
Country
United States
Budget
Monroe County: Kudu Creative contract 'not to exceed $263,467' through 12/31/2024 (approved Dec 2023, per Times News), amended 6 Mar 2024 to 'not to exceed $413,467.00, for a period through 12/31/2024, for a Fentanyl Awareness Campaign in Monroe County (paid from Opioid Settlement Funding)' (county minutes). Pike and Carbon amounts not confirmed.
Topic
DrugsHarm reductionOpioids
Asks people to
Never startRecognizeReduce stigmaSeek help
Strategy
Fear appealService linkStigma reductionTestimonial
Channel
EventsOutdoorSocial (organic)Social (paid)Website
Audience
General publicOlder adultsYoung adultsYouth

Evidence

NoneUnknown

No reach or outcome figures found. Monroe's commissioners said in March 2024 that the county had spent most of its settlement money so far on the fentanyl awareness ad campaign.

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. We Fight Fentanyl (campaign site; 'Made in the wild by Kudu') sponsor
  2. Pike County: Pike County Launches Fentanyl Awareness Campaign (announced 20 Dec 2023) sponsor · 2023
  3. Pennsylvania opioid settlement data: remediation programs (Monroe #1 and #3, Pike #2, Carbon #1) reference
  4. Monroe County Commissioners meeting minutes, 6 Mar 2024 (Wayback copy) reference · 2024
  5. Times News: Monroe County Commissioners (27 Dec 2023) news · 2023
  6. wefightfentanyl YouTube channel archive

Research notes

US-PA (Monroe, Carbon and Pike counties). Discovered 2026-10-22 for #17 (local campaigns pass; method: settlement-report). Opened 2026-10-22: wefightfentanyl.org (credit 'Made in the wild by Kudu'; partner logos Monroe, MCDA, LETI, ORF, CMP Drug and Alcohol), Pike County release, PA settlement data programs page (Monroe #1 'Monroe County Fentanyl Awareness Campaign', org Kudu Creative LLC; Monroe #3 'KUDU LETI Program', an added media campaign with the Monroe DA, Sheriff and local police; Pike #2, org KUDU Creative, 'Each county has contributed its own opioid settlement funds'; Carbon #1 'Prevention Advertising', org Carbon-Monroe-Pike Drug & Alcohol, no vendor named), Monroe 6 Mar 2024 minutes via Wayback (live county PDFs now 404), Times News 27 Dec 2023 ($263,467 original cap). Not verified (search snippets only, PDFs 404): Jan 2026 agenda item 'agreement with KUDU creative for Fentanyl Awareness Program totaling $296,529.30'; a $14,020 podcast agreement; May 2026 minutes items ($21,000 added marketing). Also unverified from the research rows: Carbon $200,000 commitment, Pike $98,392, Monroe 2025 $262,917.20. YouTube channel also carries Dose of Reality podcast episodes (2025-2026), not listed as executions. Ads may also be in the Meta Ad Library under Facebook page id 61554474188782. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/monroe-carbon-pike-we-fight-fentanyl.json, updated 2026-10-23· Link to this campaign