▶Videoyoutube.comFight Fentanyl: Fentanyl Poisoning Stops Here
Also: We Fight Fentanyl · Fentanyl Stops Here · Monroe County Fentanyl Awareness Campaign
“Fentanyl Poisoning Stops Here.”
Joint fentanyl awareness campaign of Monroe, Carbon and Pike counties (US-PA), launched December 2023 and paid for with each county's opioid settlement funds, made by Kudu Creative. It runs billboards, Facebook, Instagram and YouTube, presentations and wefightfentanyl.org with local testimonials, naloxone access, a 'Community Heroes' program and the Dose of Reality podcast, aimed at teens, young adults and seniors.
- Years
- 2023–now
- Country
- United States
- Budget
- Monroe County: Kudu Creative contract 'not to exceed $263,467' through 12/31/2024 (approved Dec 2023, per Times News), amended 6 Mar 2024 to 'not to exceed $413,467.00, for a period through 12/31/2024, for a Fentanyl Awareness Campaign in Monroe County (paid from Opioid Settlement Funding)' (county minutes). Pike and Carbon amounts not confirmed.
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Never startRecognizeReduce stigmaSeek help
- Strategy
- Fear appealService linkStigma reductionTestimonial
- Channel
- EventsOutdoorSocial (organic)Social (paid)Website
- Audience
- General publicOlder adultsYoung adultsYouth
Evidence
NoneUnknown
No reach or outcome figures found. Monroe's commissioners said in March 2024 that the county had spent most of its settlement money so far on the fentanyl awareness ad campaign.
Sponsor (who paid)
- Monroe County Board of Commissioners State local government, funder
- Pike County Commissioners State local government, funder
- Carbon County / Carbon-Monroe-Pike Drug and Alcohol Commission State local government, funder
- Pennsylvania opioid settlement funds (Monroe, Carbon and Pike county shares) Settlement funded, funder
Credits (who made it)
- Kudu Creative LLC Creative, 2023-2026 source
Executions (individual ads)
- Fight Fentanyl: Fentanyl Poisoning Stops Here! 2023 · social-paid · youtube
- Fentanyl Poisoning Can Happen to Anyone 2024 · social-paid · youtube
Related campaigns
- Fake Is Real 2023–now
- Life Unites Us 2020–now
- One Pill Can Kill 2021–now
Sources
- We Fight Fentanyl (campaign site; 'Made in the wild by Kudu') sponsor
- Pike County: Pike County Launches Fentanyl Awareness Campaign (announced 20 Dec 2023) sponsor · 2023
- Pennsylvania opioid settlement data: remediation programs (Monroe #1 and #3, Pike #2, Carbon #1) reference
- Monroe County Commissioners meeting minutes, 6 Mar 2024 (Wayback copy) reference · 2024
- Times News: Monroe County Commissioners (27 Dec 2023) news · 2023
- wefightfentanyl YouTube channel archive
Research notes
US-PA (Monroe, Carbon and Pike counties). Discovered 2026-10-22 for #17 (local campaigns pass; method: settlement-report). Opened 2026-10-22: wefightfentanyl.org (credit 'Made in the wild by Kudu'; partner logos Monroe, MCDA, LETI, ORF, CMP Drug and Alcohol), Pike County release, PA settlement data programs page (Monroe #1 'Monroe County Fentanyl Awareness Campaign', org Kudu Creative LLC; Monroe #3 'KUDU LETI Program', an added media campaign with the Monroe DA, Sheriff and local police; Pike #2, org KUDU Creative, 'Each county has contributed its own opioid settlement funds'; Carbon #1 'Prevention Advertising', org Carbon-Monroe-Pike Drug & Alcohol, no vendor named), Monroe 6 Mar 2024 minutes via Wayback (live county PDFs now 404), Times News 27 Dec 2023 ($263,467 original cap). Not verified (search snippets only, PDFs 404): Jan 2026 agenda item 'agreement with KUDU creative for Fentanyl Awareness Program totaling $296,529.30'; a $14,020 podcast agreement; May 2026 minutes items ($21,000 added marketing). Also unverified from the research rows: Carbon $200,000 commitment, Pike $98,392, Monroe 2025 $262,917.20. YouTube channel also carries Dose of Reality podcast episodes (2025-2026), not listed as executions. Ads may also be in the Meta Ad Library under Facebook page id 61554474188782. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/monroe-carbon-pike-we-fight-fentanyl.json, updated 2026-10-23· Link to this campaign